Description

Youtube, Facebook, Instagram and Tiktok, Linkedin, websites and more. What do they have in common? They are channels in which you, the business owner, can showcase and market your products and services. But with a majority of businesses and competitors already utilizing these tools, how can your company further distinguish itself? Through a unique and customized promotional video. Aside from images and general content - which is typical and expected of businesses - promotional videos can better channel your company’s competitive advantages to engage your target market. With video viewership dominating in almost every platform, learn how to create and market videos/scripts for your company. Key Learning Points: (1) Define the purpose of your video’s content. (2) The best types of online video content. (3) Learn what metrics to use in tracking your video content. (4) Write your video script.